WanderSafe
WanderSafe
WanderSafe
A mobile travel app designed
to enhance women’s safety
A mobile travel app designed
to enhance women’s safety
My Role
UX Design, Research, Interaction Design,
Prototyping, Usability Testing, Visual Design
Project Type
10 weeks Individual
Tools
Figma, Google Slides
Process Highlights
Research & Discovery
How Might We
Themes & Insights
Persona
Proposed Solution
Understanding the Problem and Why it Should Matter
Despite the growing popularity of solo female travel, safety concerns remain a significant barrier for many women who consider traveling alone.
A staggering 69% of solo female travelers cite worrying about personal safety as the primary reason for avoiding solo travel.
Searches for the term “solo female travel” increased 6 fold
during the 4 years preceding 2020.*
Whether women travel with their partners, their families, friends, solo or in groups, 80% of all travel decisions are made by women.*
Male decision-makers in tourism cannot understand or relate
to the challenges women traveling solo face, resulting in the segment being neglected and under served.*
In communication campaigns, the travel narrative is mostly focused on couples and families and does not speak to the solo traveler, let alone the solo female traveler.*
Research & Discovery
How Might We
Themes & Insights
Persona
Predicted Impact & Scalability
Understanding the Problem and Why it Should Matter
Despite the growing popularity of solo female travel, safety concerns remain a significant barrier for many women who consider traveling alone.
A staggering 69% of solo female travelers cite worrying about personal safety as the primary reason for avoiding solo travel.
Searches for the term “solo female travel” increased 6 fold during the 4 years preceding 2020.*
Whether women travel with their partners, their families, friends, solo or in groups, 80% of all travel decisions are made by women.*
Male decision-makers in tourism cannot understand or relate to the challenges women traveling solo face, resulting in the segment being neglected and under served.*
In communication campaigns, the travel narrative is mostly focused on couples and families and does not speak to the solo traveler, let alone the solo female traveler.*
Research & Discovery
How Might We
Themes & Insights
Persona
Predicted Impact & Scalability
Understanding the Problem and Why it Should Matter
Despite the growing popularity of solo female travel, safety concerns remain a significant barrier for many women who consider traveling alone.
A staggering 69% of solo female travelers cite worrying about personal safety as the primary reason for avoiding solo travel.
Searches for the term “solo female travel” increased 6 fold during the 4 years preceding 2020.*
Whether women travel with their partners, their families, friends, solo or in groups, 80% of all travel decisions are made by women.*
Male decision-makers in tourism cannot understand or relate to the challenges women traveling solo face, resulting in the segment being neglected and under served.*
In communication campaigns, the travel narrative is mostly focused on couples and families and does not speak to the solo traveler, let alone the solo female traveler.*
Member Achievement
Features for a learning platform that increase member engagement and retention
UX & UI Design
E-Learning | Community Building
Job Quest
Helps users organize and manage their job search with one centralized tool to improve job search efficiency
UX & UI Design
Progress Tracking | SaaS
WanderSafe
Full Case Study
A mobile travel app designed to enhance women’s safety
UX & UI Design
Travel Planning | Community Building
Member Achievement
Features for a learning platform that increase member engagement and retention
UX & UI Design
E-Learning | Community Building
Job Quest
Helps users organize and manage their job search with one centralized tool to improve job search efficiency
UX & UI Design
Progress Tracking | SaaS
Member Achievement
Features for a learning platform that increase member engagement and retention
UX & UI Design
E-Learning | Community Building
Job Quest
Helps users organize and manage their job search with one centralized tool to improve job search efficiency
UX & UI Design
Progress Tracking | SaaS
Thank you for reading!
Thank you for reading!
